Team PK can increase sales by about 33%, making it more interesting
Sales in the first 3 hours are basically 1/3 of all sales
Data analysis: find that big node
After-sales work: the energy spent should account for more than 50%, and the user process should be well designed
Distribution is cool for a while, distribution is always cool! I still remember that the first time we engaged in distribution was in April 2020. At that time, referring to various maps in the field of operation, we made the "Trainer Skills Map" in the corporate training industry, and distributed in kind.
It sold 3,333 copies that day (a number that is easy to remember), and now the sales volume of the distribution terminal is 6,000 copies, and the total sales volume of other ports exceeds 10,000. Then it was out of control, and various distributions were launched, including courses, physical objects, live broadcasts, training camps, etc. The distribution prices ranged from 49 yuan to thousands of yuan, which can be regarded as various attempts. 2 have exploded, most of them are still mediocre sales, in general they are OK.
Summarized 8 key points (pits) for reference to interested friends (for reference only, industries and products are different, distribution ideas and effects may be different, I can only represent myself).
First, think about it first, why do you do distribution?
Why do I do distribution? It is very clear, it is to get customers, or because of poverty! And our user population is very vertical: the trainers in the enterprise (niche areas), even if they have money, they dare not spend it randomly, and there is a high probability that they will be lost. What the operation can do is to acquire customers with sincere content. If the content is done well, and the content is done continuously, users will naturally come.
Whether distribution can make money is a trade-off! You can also distribute all the profits to users and distributors, which is a win-win situation. The essence of distribution should be this win-win situation: sponsors get users or profits, users get good products, and distributors get distribution bonuses.
So, why are you doing distribution? Customer acquisition or revenue?
2. Tools: First Considerations
There are many distribution tools on the market today, but there are three points to consider when choosing:
To select, select the head tool;
The price is not cheap, the cheap must not choose! There are also many expensive tools, depending on the strength and background of the company, you should choose the products of the most leading companies;
After-sales, you can only experience it after you buy it, including the guidance during the first event, which is very important.
To distribute fission tools, there is one function that must be available, that is, real-time account receipt! If you have your own merchant number, you can save the handling fee for WeChat withdrawal, and you need to open the background: payment to change function. Here is a small detail, that is, go to the WeChat payment background to see the number of times your family has paid the change. Considering the large node distributors, the number of orders in a day may be dozens or hundreds, so the number of orders must be > 10, so that you can continue to be reminded of the arrival of change, which is very refreshing.
3. Whether the distribution is successful, you telemarketing list should know before the distribution
If one were to rank the many factors that influence the success of distribution, what would come first? I think it is a product, more precisely called product packaging. Don't be discouraged as a small partner in operation, all aspects of operation are also very important. But judging from the 6 activities that I have practiced, the product really comes first, not the operation.
A good product can talk, just like a good name, it is very popular! The distribution of this form of fission is very dependent on the popularity of the product. Distribution requires a very low cost of product explanation and a very high touch of value. Therefore, in the case of the same resources, the distribution effect of physical products is better than that of virtual products. The following are the two physical products we operate: knowledge map and dry goods calendar. These two products do not require too much cognitive cost, and they are heavy physical products. They can be delivered home with free shipping and have a strong sense of value, so the distribution effect will naturally be good.
From the perspective of the probability of successful distribution, dry goods > courses (including training camps