rest of the web). 5) Traffic attraction This area of digital marketing focuses on paid actions to attract quality traffic to our company channels, such as: Google Ads : paid campaigns in the Google search engine and its advertising platforms. Social Ads – Paid campaigns on social media advertising platforms, including Facebook, Instagram, LinkedIn, TikTok, etc. Native and programmatic advertising . Branded content – Marketing content campaigns on third-party sites. Inbound marketing – Using the inbound methodology to attract potential customers to the company. 6) IT In this department we have the technical team that focuses on
the back-end part of the web, the implementation of pixels and the connection of traffic channels and APIs. In a medium-large company there may clipping path service provider be different specialized profiles within this area, such as: Pixel and Analytics Specialist – Responsible for installing the tracking pixels, analyzing the code, and setting up and maintaining Google Tag Manager. Data Engineer – Responsible for data management and connection of data sources and APIs. Data scientist : in charge of analyzing the company's big data and reaching conclusions to improve the digital marketing strategy. 7) Design The design team focuses on designing
the style and front-end of the company's website, as well as the different creatives of the advertising campaigns. Within it we have two large branches of expertise: Designer : deals with the creative part of the web, as well as the different advertising visual resources. He also layouts the e books and other downloadable content. Front-end : is responsible for designing the entire visual part of the web, as well as programming the front-end functionalities (those that interact directly with users). 8) Finance Lastly, we have the financial department , essential for the entire digital marketing area of the company to function. Their tasks are focused on