Put aside all distractions and start to perceive the world through the most important stakeholders in business development. This means more listening and learning, careful coaching and practice.
You've deployed customer surveys, have customer profiles, and made phone calls with your most active buyers...
So, what to do next?
Now you need to build a scalable, sustainable marketing engine. think about it:
You can't build a house without a blueprint.
You can't start a business without a business plan.
You wouldn't be on a road trip without a navigation system.
You can't build an online application without wireframing the UX.
And you don't spend money without knowing what you're buying (except for the rich).
Therefore, your marketing plan should also be planned!
Whether you spend 10,000 yuan on Baidu ads or 100,000 yuan on Douyin videos, you need a well-planned strategy. Please believe that casting a wide net and then starting to "stand by the ground" is not an effective marketing approach, every marketing plan needs to start with the results you want to achieve, and RIO (return on investment) planning is not a guessing game.
1. Ignore stereotypes, think like a CEO, and trust the numbers you see
Marketing faces a pretty big problem - cost. Typically, top management is reluctant to put money into new initiatives with hard-to-quantify returns. An important reason why CEOs and CFOs see limited value in marketing's "pool" and are not willing to spend their budgets is concern about effectiveness: How can one determine if a marketing campaign is generating any sales growth?
Convince them, or prove yourself, that this is how online marketing is profit-driven, it's not an investment, it's not an expense, it works when executed correctly, and we know it works because of every aspect of it It's all trackable, right down to the click source that generates the sale. With the right tools and a little creativity, you can prove the value of marketing. Web analytics is just that powerful.
Marketing deserves the same attention and respect as any high-value business function. You just need to structure your plan around the goals that the CEO and CFO care about most—profit and revenue. As the leader of your company's marketing team, your role is to communicate the value of the results you produce.
The problem with executives is that they don't care how much web traffic you bring in, they care about the sales and new orders your marketing spend brings. The truth is, if you're only focused on reporting click data, social media shares, and email open rates, it's going to be hard to inspire executive support.
So for these you need to do:
Develop a strategy to position marketing initiatives as a key business function that generates ROI. The problem is, it's hard for marketers to make this mission-critical connection, and here's what needs to be done to demonstrate the ROI of a marketing program:
Fee Application Instructions
Describe the income directly generated by the activity
Describe the tracking process
Describe the number of leads and sales generated by the marketing plan
State the maximum cost-to-profit (maxCPL) or cost-per-acquisition (maxCPA) per lead
Use Statistically Significant Numbers - Small Sample Sizes Can Produce Misleading Analysis
Establish a control group to measure the success of your campaign
However, don't be too ambitious and rush for success. If you're reading this guide, you're probably running a marketing campaign for the first time. You don't even have a strategic plan, let alone prepare the results of the report. The reason for introducing this approach to you is that we want you to have a 360-degree view of what to prepare for your marketing strategy, to fully understand the type of results you should see from your investments, to give you a macro view telemarketing list and then work backwards , to deploy the correct plan.
Step 1: Understand the value of timing
Marketing success comes from reaching the right customer in the right customer decision process at the right time. Put yourself in the customer's shoes and think about when was the last time you shopped at your favorite online store.
Imagine you're shopping for an upcoming telemarketing list holiday, you might be weeks in advance to give enough time to decide what you need, but suddenly, within 24 hours, you start seeing ads for those exact items on TikTok .
Is it a coincidence? Absolutely not. A strategic and well-thought-out marketing plan, more than you might realize.
You have shopped in this store before, so you left your contact information. After a period of time, you will receive various coupons and event information. Will you keep waiting to buy the products you plan to buy? Be sure to get in early to take advantage of the discount!
To a casual observer, these promotions may seem like convenient coincidences, when the reality is quite the opposite. On the other side of the computer screen is a marketer who is carefully analyzing your behavioral patterns an