Call To Action and a behavior or lifestyle guide, with the goal of changing the user's long-term behavior and habits in favor of a brand-specific executive email list product or service. 5. Connected Experiences Relevant experiences include sensory, emotional, thinking, and action experiences. It extends beyond the individual's feelings through perceptions and executive email list actions that connect the self-identity (id) to the wider social and cultural context that the brand reflects. Establish individual and brand links, and then allow brand users to form a group of common interests and opinions, which is a circle in today's words.
Like Harley, Weilai, lululemon, Xiaomi are all outstanding associated brands. There is also a saying called user brand. 2. Two-dimensional universe: experience executive email list coordinates The experience coordinate proposed by Schmidt in 2001 is a combination of "experience axis" and "experience medium". Filled the experience medium (touch point) and created the experience module method. Lao Shi changed the experience axis to the ordinate, and the experience executive email list medium was compared to the abscissa, and there was an independent experience module for each touch point, showing the different processing methods of different touch points. Brands rarely have a single experience module in actual market conditions.
Generally, several experience elements are combined with each other, which Lao Shi calls (Experiential Hybrids) composite experience. Further, if the experience provided by the brand to the user involves all the above five types of experience, it will be called (Holistic executive email list Experiences) comprehensive experience. Composite experience and comprehensive experience are not the simple addition of two or more experience modules, but the interaction and influence executive email list between them, resulting in a new concept. 1. Media (communication) Advertising, external and internal company communications (e.g. magazine ads, brochures, press releases, company annual reports) and brand PR campaigns, etc. 2. Logos and Discourses Brand name, trademark, color identification system and