see how they behave within each post. All this will reveal very important data to make decisions that will directly impact your conversions. According to Forrester Research , UX (user experience) work can improve a website 's conversion phone database rates by up to 400% , unfortunately only 55% of sites do UX testing. 2. Do not bore with your reviews You've probably seen that most publishers create huge reviews that look like the boring biography of a cranky politician. The problem is that bloggers think that UX work is only for apps and their defense is
I write posts, there is no way to improve the experience in this «. The average user leaves a page within 20 seconds , according to the consultancy Nielsen NG . In the case of text content. he only usually reads 28% of the total . From the beginning our team understood that for the average user, a very long post is an ordeal , so we did the following: We began to use not only subtitles and bold to make a post more visually attractive, but also bullet points, emojis , icons (discarding large images), quotes and notes. Simple elements that can make a difference .
Also to reduce the text only to what is necessary, even if there was still enough, we started using spoilers , tooltips and pop ups to show the less relevant content only when the user needed it (performed some action). You can see the example of these 2 strategies here . Users were so enthralled that dwell time increased by 27%, boosting our traffic from Google by 14% in just one month and doubling conversion . 3. Solve doubts quickly Unlike content that doesn't have the goal of ending in a sale, here you are dealing with potential customers .