Even if a keyword is super low-difficulty, you’ll struggle to rank for it without creating the kind of content that searchers are looking for. So when doing keyword research, it’s worth looking for keywords that actually make sense for the type of content you want to create.
The four broad types of keywords are:
Informational. The searcher is looking for information about a topic.
Navigational. The searcher is looking for a specific website.
Commercial investigation. The searcher wants to buy a particular product or service, but hasn’t quite made up their mind which one to buy.
Transactional. The searcher is looking to buy something.
You can often tell which bucket your keyword falls into by looking for keyword modifiers in the query. If it contains words like “buy” or “cheap,” it’s most likely a transactional query. If it contains words like “how,” “what,” or “where,” then it’s probably informational.
Here’s a quick keyword modifier cheat sheet:
In Ahrefs’ Keywords Explorer, you can find keyword ideas that fall into any of these buckets using the “Include” filter.
For example, if you were looking for low-competition transactional keywords, here’s how you’d do it:
Enter your seed keywords
Choose the “Phrase match” keyword ideas report
Filter for low-competition keywords with the KD filter (KD < 10)
Add words like “buy” and “cheap” to the “Include” filter
Toggle the “Any word” switch
If you were looking for low-competition informational keywords for a blog, you can do the same thing with informational modifiers. But an even quicker method is to use the Questions report, which shows keyword ideas phrased as questions.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Just know that while filtering for keyword modifiers works, it’s far from foolproof because keywords with modifiers won’t always align with the expected type of search.
Think about a keyword like “best buy coffee makers.”
Despite containing the transactional “buy” modifier, it’s not a transactional keyword. It’s navigational because people are looking for results from Best Buy—a popular North American electronics store.
This further highlights how search intent can affect keyword competition. Although this query has a Keyword Difficulty score of 1, it’s not low-competition because it’s a navigational keyword. You’re never going to outrank Best Buy, no matter what you do—because they rank in all 10 positions on the first page of Google.