Another aspect to consider when tracking the success of your social media content is the type of content you are sharing. If you share a post to LinkedIn that announces a new employee, there’s a good chance you’re not going to get any conversions from it. On the other hand, if you share a promo code and link to sign up, you have a better chance of generating more conversions than your new employee post. You want to have a combination of promotional content and educational content. If you post too many promotions, your followers might not see value in your page and unfollow. Generally you want to keep your promotions to about 20% of your content, but this is different for every company. Finally, you also need to understand the differences between paid and organic social media content.
Paid vs Organic Social Media When you are analysing social media metrics, it’s important to look at the right metrics for the type of content you’re using. Most of the metrics that are mentioned below can be tracked for both paid and organic social media content. However, there are a few key metrics that need to be tracked in Consumer Phone List regards to paid social media advertising. When running paid social media ads, it’s important to monitor them more closely because they are usually a larger investment for your company. If you don’t monitor them and regularly check on them, then you might waste a few hundred dollars with no return. The first 3 metrics mentioned below are specific to paid content, and the rest of the metrics on this list can be considered for both paid and organic social media content. Before we jump into the social media metrics that you should be tracking we need to quickly go over goals.
Set Goals As part of any marketing campaign, you need to set goals that will help you track the success of your campaign. When creating goals, ensure that they are S.M.A.R.T. This acronym stands for specific, measurable, attainable, relevant, and time-bound. Each platform you use should have its own specific goal or set of goals that you want to achieve. Write your goals down prior to starting your set time period, and try your best to achieve them. If you don’t achieve them, refer back to them and see where you went wrong. Then, you can be prepared for your next time period and hopefully achieve them. Now that we have gone over key definitions, it’s time to go over the 8 social media metrics that you should be tracking.